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SEO techniques are targeted at the most dominant search engines in the market. Although the market share of the major search engines varies across countries, in 2003, Google was the leading search engine globally. Google was responsible for 75% percent of all searches by 2007. Google’s market share in the UK was more than 90%. In Germany, nearly 90 percent of all searches were done using German. As of June 2008, the US and UK had over 21 million SEO firms.
While the Internet may be the biggest market on the planet and the most popular place to advertise online, it is not the only one. As a result, a company must be positioned …