As many tech giants develop skittish about cashing in on the surveillance boom, one company helmed by an industry iconoclast seems custom-built for YOUR GOVERNMENT. For Anduril Industries, checking the California desert alongside border agents or helping drones home in on goals isn’t toxic-it isn’t even questionable. That mostly is due to the company’s founder, Palmer Luckey. The 26-year-old is best known as the developer of the Oculus Rift virtual truth headset that shepherded the futuristic technology in to the mainstream.
Luckey was reportedly compelled out of Facebook in early 2017 following the Daily Beast revealed that he was bankrolling an unofficial pro-Trump group focused on “shitposting” and circulating anti-Clinton memes. It only got a couple of months for the boyish, ever-Hawaiian shirt-clad near-billionaire to release his second take action, a defense company called Anduril Industries.
Prone to recommendations to fantasy worlds and role-playing video games, Luckey called his new project after a mythical sword from GOD, THE FATHER of the Rings trilogy. With Oculus, Luckey turned research fiction into affordable hardware. With Anduril, he’d slot those innovations over in to the defense sector, fusing affordable hardware and machine learning to create a border and battlefield security suite that the government couldn’t resist.
Therefore, I’ll discuss my one of my lower concern sites, Jobs in China. The website is just about job in China and ranks pretty well for this term, in large part because of the exact match domain name. It can get some traffic for other terms, but not just as much as I’d like!
I want to make it rank for other conditions. The careers related content (mainly job entries) rated well. There was a resources area which didn’t provide much purpose or get much traffic. Then there is the blog area which was a whole clutter of content on different topics, all mixed up (like jellybeans!). Some topics in your blog area rated well, but most didn’t get much traffic. The ones that did rank appear to indicate that there was opportunity for the site to be position for further.
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There are a lot of other activities that get into ranking, but having a good silo structured framework would definitely help my initiatives. So I broke out my key word research tools. After spending time doing keyword research quite, I developed a complete bucket weight of keywords I wanted to target.
I already rank well for job related conditions, but not these specific terms, so that it make sense to target these. I also have an extremely large list (several hundred) of keywords I wish to target that aren’t directly related to the careers in China term. Given that you have your target keywords, the next step is to map out a higher level information structures based on those keywords. Once you’ve done that, you will need to map your content onto the new IA. Note that I’ve actually diverged from genuine siloing principles by developing a folder called Information under Jobs. People generally don’t seek out the word “information”.
This actually isn’t a keyword that I’m targeting. In this case, I’ve place the users before SEO, as this term is more navigable than the keyword alternatives I came up with. With that said, I am considering changing this to “How to get employment in China”! However, I needed to make the point that there are times when it makes sense to place your users prior to the search engines (and Google tell create website for your users as well). The others of my framework is dependant on advanced keywords that I want to focus on mainly.
To decide what to do with my existing content, A spreadsheet was created by me listing all content on the webpage, then do an Excel VLOOKUP to pull in the Google Analytics search traffic data. This let me identify which web pages were getting little or no traffic. I evaluated these and made the decision those I’d remove and those I’d rework to better align with my focus on keywords.
Confession: I cut WordPress founding builder, Matt Mullenweg, from my site lately. It wasn’t my picture (it’s by shizhao). I wasn’t at the WordCamp, but was living nearby and thought it was cool that Matt was visiting China, therefore i reposted the image. When I analyzed my content, I found this post was getting no traffic.