A short while ago, I put a discussion with a colleague who relayed his discussion with a hospital executive around business development, growth, and innovation. That one halted me useless in my tracks Now. The hospital admission as a defect along the way of providing care. An attitude, much often too common in medical center executive leadership that people are just wanting to survive.
This is unhappy really, when advancement, development opportunities and new business development initiatives are being left on the table because hospital professionals can’t get out of the “we’re just aiming to survive” mentality. Yep, leave it to the Walgreens, Walmart and CVS/Caremark of the world to figure it out. Hint, they already have. Today, without looking for market opportunity and finding ways to become more consumer-focused In case you’re just looking to survive, non-traditional, and innovative in providing care, then you aren’t going to survive. The hospital is longer, and really for a long time now know, is not the guts of the healthcare universe.
Hospital professionals can’t seem to escape the 70s and 80s mentality of build another patient bed tower. That may fix the nagging problem. Instead, their response if these were providing any leadership at all, is always to the physicians, senior team, and Board of Directors, let’s find new and innovative, non-traditional ways to deliver care.
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- 06-20-2019, 04:48 AM
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Does that means that hospitals will recede? No, there are limits to this concept of the hospital as a defect in the process of care such as surgical procedures that can only just be performed in a hospital, and emergencies needing an ER will be needed always. However, the rest of it, not maybe.
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