In today’s digital world, sociable mass media is a staple strategy within most marketing strategies, with 92% of companies considering cultural media important for their business. But as an adopted strategy widely, many brands and marketers are finding it more difficult than ever to stick out in news feeds, grow their follower foundation, and maintain or increase engagement. Obviously, recent system tweaks aimed at improving the consumer experience have thrown a wrench into the mix, too.
If you’re nodding your head in agreement, it could be time to get more creative and deliberate with your social media marketing strategy. By designing and starting a unique social media competition or campaign to liven things up. Social media campaigns and contests are targeted events or promotions which have a specific focus and goal, and are built-into your overall social media strategy. For me, some well-known examples that come to mind will be the ALS Ice Bucket Challenge and Dove’s multi-faceted Real Beauty advertising campaign.
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- You’ve determined your target customer and audience and want more people like them
So, if you believe a social mass media advertising campaign or contest is a good next step for your marketing attempts, consider a few of the following tips to help some success is found by you. 1 – Create a detailed campaign strategy. Taking the time to make and document your advertising campaign strategy shall help you think critically about your advertising campaign goals, how you’ll execute tactics, and how you’ll measure success.
In addition, your strategy can be used as a convenient guide to keep you on the right track throughout the life of the advertising campaign. Who’s my audience? Any kind of pain points I’m trying to handle? What is my campaign objective? What do I’d like my target audience to do? Which internet sites are the best fit because of this competition or marketing campaign? Which social platforms will be the best match for reaching my audience and my campaign goals? What tactics am I going to use to execute my marketing campaign?
Which of my own team members will be likely involved in this initiative? Who is accountable for executing each right part of the campaign? How will this campaign fit into my overall social media marketing strategy? How am I going to measure success? 2 – Offer something of value. People need reasonable to pay attention and take part in your marketing campaign or contest. Special discounts and giveaways are powerful motivators certainly. As an example, TopRank Marketing client Welter Heating, a family-owned HVAC company, put on a social media trivia contest, with the prize being sets of four front-row tickets to the next baseball game. The goal was to operate a vehicle on public awareness, and engagement, as well as website traffic.
Calls for entries were posted on the main social press pages and a small budget was assigned to sponsored Facebook posts. In the end, we saw a 166% increase in overall website traffic when compared with the same period the previous year. The contest even produced a couple calls for service. But it’s important to note that your offer doesn’t have to start and end with a valuable prize.